Tordis Susanne Neumann
Responsible body within the meaning of data protection laws, in particular the EU General Data Protection Regulation (GDPR), is:
The six students at University of Zurich who created this website as part of the Digital Marketing course are pleased that you are visiting our website. Since data protection is an important concern for us, we would like to briefly inform you in the following about which data we collect, process and disclose, and which data from visitors and users of this website within the framework of the applicable data protection regulations Measures have been taken to ensure the security of this data.
Based on Article 13 of the Swiss Federal Constitution and the data protection provisions of the federal government (Data Protection Act, DSG ), every person has the right to the protection of their privacy and protection against misuse of their personal data. The operators of this website take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations and this data protection declaration.
In cooperation with our hosting providers, we strive to protect the databases as well as possible from unauthorized access, loss, misuse or falsification.
We point out that data transmission over the Internet (e.g. when communicating by e-mail) can have security gaps. A complete protection of the data against access by third parties is not possible.
By using this website you consent to the collection, processing and use of data as described below. This website can generally be visited without registration. Data such as pages accessed or the name of the file accessed, date and time are stored on the server for statistical purposes without this data being directly related to your person. Personal data, in particular name, address or email address, are collected on a voluntary basis as far as possible. The data will not be passed on to third parties without your consent.
Processing of personal data
Personal data is all information that relates to a specific or identifiable person. A data subject is a person about whom personal data is processed. Processing includes all handling of personal data, regardless of the means and procedures used, in particular the storage, disclosure, procurement, deletion, storage, modification, destruction and use of personal data.
We process personal data in accordance with Swiss data protection law. In addition, we process - insofar and insofar as the EU GDPR is applicable - personal data in accordance with the following legal bases in connection with Art. 6 Para. 1 GDPR :
lit. a) Processing of personal data with the consent of the data subject.
lit. b) Processing of personal data to fulfill a contract with the data subject and to carry out corresponding pre-contractual measures.
lit. c) Processing of personal data to fulfill a legal obligation to which we are subject in accordance with any applicable EU law or in accordance with any applicable law of a country in which the GDPR is fully or partially applicable.
lit. d) Processing of personal data in order to protect the vital interests of the data subject or another natural person.
lit. f) Processing of personal data in order to protect the legitimate interests of us or of third parties, unless the fundamental freedoms and rights as well as the interests of the data subject prevail. Legitimate interests are, in particular, our economic interest in being able to provide our website, information security, the enforcement of our own legal claims and compliance with Swiss law.
We process personal data for the duration that is necessary for the respective purpose or purposes. In the case of longer-term storage obligations due to legal and other obligations to which we are subject, we limit the processing accordingly.
Data protection declaration for SSL / TLS encryption
This website uses SSL / TLS encryption for security reasons and to protect the transmission of confidential content, such as the inquiries that you send to us as the website operator. You can recognize an encrypted connection by the fact that the address line of the browser changes from "http: //" to "https: //" and by the lock symbol in your browser line.
If SSL or TLS encryption is activated, the data that you transmit to us cannot be read by third parties.
If you send us inquiries using the contact form, your details from the inquiry form, including the contact details you provided there, will be stored by us for the purpose of processing the request and in case of follow-up questions. We do not pass on this data without your consent.
Data protection declaration for newsletter data
If you would like to receive the newsletter offered on this website, we need an e-mail address from you as well as information that allows us to verify that you are the owner of the e-mail address provided and that you agree to receive the newsletter . Further data is not collected. We use this data exclusively for sending the requested information and do not pass it on to third parties.
You can revoke your consent to the storage of the data, the e-mail address and their use for sending the newsletter at any time, for example via the “unsubscribe” link in the newsletter.
Data protection declaration for the comment function on this website
For the comment function on this website, in addition to your comment, information about the time the comment was created, your e-mail address and, if you are not posting anonymously, the username you have chosen will be saved.
Storage of the IP address
Our comment function saves the IP addresses of the users who write comments. Since we do not check comments on our site before they are activated, we need this data in order to be able to take action against the author in the event of legal violations such as insults or propaganda.
Subscribe to comments
As a user of the site, you can subscribe to comments after registering. You will receive a confirmation email to check whether you are the owner of the email address provided. You can unsubscribe from this function at any time via a link in the info emails.
Use of Google Maps
This website uses the offer of Google Maps. This enables us to show you interactive maps directly on the website and enables you to conveniently use the map function. When you visit the website, Google receives the information that you have accessed the corresponding subpage of our website. This happens regardless of whether Google provides a user account that you are logged in to or whether there is no user account. If you are logged into Google, your data will be assigned directly to your account. If you do not want the assignment to your profile on Google, you must log out before activating the button. Google saves your data as a usage profile and uses it for advertising, market research and / or needs-based design of its website. Such an evaluation takes place in particular (even for users who are not logged in) to provide needs-based advertising and to inform other users of the social network about your activities on our website. You have the right to object to the creation of these user profiles, whereby you must contact Google to exercise this right. For more information on the purpose and scope of the data collection and its processing by Google, along with further information on your rights in this regard and setting options to protect your privacy, go to: You have the right to object to the creation of these user profiles, whereby you must contact Google to exercise this right. For more information on the purpose and scope of the data collection and its processing by Google, along with further information on your rights in this regard and setting options to protect your privacy, go to: You have the right to object to the creation of these user profiles, whereby you must contact Google to exercise this right. For more information on the purpose and scope of the data collection and its processing by Google, along with further information on your rights in this regard and setting options to protect your privacy, go to:www.google.de/intl/de/policies/privacy .
Data protection declaration for Google Analytics
This website uses Google Analytics, a web analysis service from Google Ireland Limited. If the person responsible for data processing on this website is outside the European Economic Area or Switzerland, Google Analytics data processing is carried out by Google LLC. Google LLC and Google Ireland Limited are hereinafter referred to as “Google”.
We can use the statistics obtained to improve our offer and make it more interesting for you as a user. This website also uses Google Analytics for a cross-device analysis of visitor flows, which is carried out via a user ID. If you have a Google user account, you can deactivate the cross-device analysis of your usage in the settings there under “My data”, “Personal data”.
The legal basis for the use of Google Analytics is Art. 6 Para. 1 S. 1 lit. f GDPR. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data. We would like to point out that on this website Google Analytics has added the code «_anonymizeIp ();» has been extended to ensure an anonymous collection of IP addresses. As a result, IP addresses are further processed in abbreviated form, so that personal references can be excluded. If the data collected about you can be linked to a person, this will be excluded immediately and the personal data will be deleted immediately.
The full IP address is only transmitted to a Google server in the USA and shortened there in exceptional cases. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide the website operator with other services relating to website activity and internet usage. For the exceptional cases in which personal data is transferred to the USA, Google has submitted to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework .
You can also prevent the use of Google Analytics by clicking on this link: Deactivate Google Analytics . This stores a so-called opt-out cookie on your data carrier, which prevents the processing of personal data by Google Analytics. Please note that if you delete all cookies on your device, these opt-out cookies will also be deleted, ie you will have to set the opt-out cookies again if you want to continue to prevent this form of data collection. The opt-out cookies are set per browser and computer / device and must therefore be activated separately for each browser, computer or other device.
Due to the marketing tools used, your browser automatically establishes a direct connection with the Google server. By integrating Google Ads, Google receives the information that you have accessed the relevant part of our website or clicked on an ad from us. If you are registered with a Google service, Google can assign the visit to your account. Even if you are not registered with Google or have not logged in, there is a possibility that Google will find out your IP address and save it.
You can prevent participation in this tracking process in various ways:
by setting your browser software accordingly, in particular by suppressing third-party cookies, you will not receive any advertisements from third-party providers;
by deactivating the cookies for conversion tracking by setting your browser so that cookies from the domain “” are blocked, https://adssettings.google.com , whereby this setting is deleted when you use your Delete cookies;
by deactivating the interest-based advertisements of the providers who are part of the self-regulation campaign “About Ads” via the link https://www.aboutads.info/choices , whereby this setting is deleted when you delete your cookies;
by permanent deactivation in your Firefox, Internet Explorer or Google Chrome browsers under the link https://www.google.com/settings/ads/plugin . We would like to point out that in this case you may not be able to use all functions of this offer to their full extent.
The legal basis for the processing of your data is a balancing of interests, according to which the processing of your personal data described above does not conflict with any overriding opposing interests on your part (Art. 6 Para. 1 S. 1 lit.f GDPR). You can find more information about Google Ads from Google at https://ads.google.com/intl/de_DE/home/ , as well as about data protection at Google in general: https://www.google.de/intl/de/policies/ privacy . Alternatively, you can visit the Network Advertising Initiative (NAI) website at https://www.networkadvertising.org .
This website uses functions from Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA. When you visit our pages with Facebook plug-ins, a connection is established between your browser and the Facebook servers. In doing so, data is already being transferred to Facebook. If you have a Facebook account, this data can be linked to it. If you do not want this data to be assigned to your Facebook account, please log out of Facebook before visiting our page. Interactions, in particular the use of a comment function or clicking a “Like” or “Share” button, are also passed on to Facebook. You can find out more at https://de-de.facebook.com/about/privacy .
Data protection declaration for YouTube
Functions of the “YouTube” service are integrated into this website. “YouTube” belongs to Google Ireland Limited, a company incorporated and operated under Irish law with its registered office at Gordon House, Barrow Street, Dublin 4, Ireland, which operates the services in the European Economic Area and Switzerland.
The copyright and all other rights to content, images, photos or other files on the website belong exclusively to the operator of this website or the specifically named rights holders. The written consent of the copyright holder must be obtained in advance for the reproduction of all files.
Whoever commits a copyright infringement without the consent of the respective rights holder can make himself liable to prosecution and possibly liable for damages.
All information on this website has been carefully checked. We strive to keep our information offering up-to-date, correct and complete. Nevertheless, the occurrence of errors cannot be completely ruled out, so we cannot guarantee the completeness, correctness and topicality of information, including journalistic and editorial information. Liability claims from material or immaterial damage caused by the use of the information provided are excluded, unless it can be proven that there was willful intent or gross negligence.
The publisher can change or delete texts at his own discretion and without notice and is not obliged to update the content of this website. Use or access to this website is at the visitor's own risk. The publisher, its clients or partners are not responsible for damage, such as direct, indirect, accidental, specifically to be determined in advance or consequential damage, which allegedly resulted from visiting this website and therefore assume no liability for this.
The publisher also assumes no responsibility or liability for the content and availability of third-party websites that can be accessed via external links on this website. The operators of the linked pages are solely responsible for their content. The publisher thus expressly distances itself from all third-party content that may be relevant under criminal or liability law or that is contrary to common decency.
We can adapt this data protection declaration at any time without prior notice. The current version published on our website applies. If the data protection declaration is part of an agreement with you, we will inform you of the change in the event of an update by e-mail or in another suitable way.
Questions to the data protection officer
If you have any questions about data protection, please write us an email or contact the person responsible for data protection in our organization listed at the beginning of the data protection declaration.
Zurich, October 27, 2020